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OK, maybe I do have a few things to say about startups and technology...

Monthly Archives: August 2012

Posted at 11:02 am

2012 Aug 8

The Consumerization of B2B: Drive Advocates with Influitive 0

Over the past eight years we’ve been very fortunate to be involved with some groundbreaking SaaS businesses like Bazaarvoice, Mashery and Monetate, and in the process we’ve obtained first-hand insight into customer buying behavior – and how drastically it has changed in just the last few years.  In SaaS 1.0, a vast majority of decisions

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