Yesterday I had the pleasure of introducing Rewind.me at TechStars Demo Day in NYC – we’re excited to be investors for two reasons. First, it’s a big idea – leveraging the data about what you do – not what you say or who marketers think you are – is interesting and useful to individuals and marketers. Second, we get to work with serial entrepreneur Craig Danuloff who was co-founder of a previous First Round company ClickEquations, and whom I’d originally met back in the dawn of the Internet when he was running iCat. We’re excited to work with Craig again on Rewind.me – here he is channeling his inner Steve Jobs on stage:
TechCrunch ran a story on them yesterday – Rewind.me Let’s You Explore Your Digital History, Then Rewards You For It.
Today Advertising Age Digital was named as one of the Five New Startups Marketers and Media Should Know. I couldn’t agree more – check out Rewind.me.
Founder and CEO Craig Danuloff proclaimed: “This is the next generation of ad tech.” But Rewind.Me isn’t about cookie targeting; it’s about being able to market to people based on their past purchases, check-ins and activities that they share through social applications such as Foursquare, Facebook, and Fitbit. Rewind.Me aims to help consumers manage their digital histories all in one spot and let them profit off of that history of check-ins, activities and purchases by getting deals and rewards from brands. What will power those deals and rewards will be scores that Rewind.Me will assign to consumers across 300 categories based on past purchases, places visited, and activities done. On the other side of the equation are marketers, who will bid to serve offers against scores, not individual users. In the pitch, Mr. Danuloff gave an example of a new bicycle shop choosing to offer deals specifically to nearby users on Rewind.Me who score high for cycling based on the amount of miles they have logged in a social, fitness app. The store or brand doesn’t know who a user is until they accept a deal or reward. The company has raised $800,000 in a seed round lead by First Round Capital.