I’m a huge Apple fan – I’ve owned, used and sold them since the original Mac 128 in 1984. Today everyone in my family has at least one Apple product, and last week at our SF office I noticed 10 MacBooks on the conference table at the same time.
But over the weekend, I saw my friend Jeff Bell post something on Facebook that caught my attention – he articulated something I’d been thinking about:
“BY BRAND LAW, IF EVERYONE HAS SOMETHING, IT IS NOT COOL.”
That, in my opinion, is Apple’s major threat – too much success. It may not happen for a very long time, but at some point their dominance might become their biggest brand challenge. In the meantime, I bet Apple hopes we all focus on how insanely great the product are more than how everybody and their mother has one too.