Nothing To Say

OK, maybe I do have a few things to say about startups and technology...

Posted at 8:45 am

2012 Feb 13

If an ad falls in the forest 0

My friend Mark Hughes, CEO of C3Metrics and former VP Marketing at Half.com, wrote an important piece on AdExchanger recently.  It’s a shining example of irony in the “world’s most measurable medium.”    How many people saw your ad?   The bad news is it’s way less than you thought.  The good news is your click-through rate is higher than you thought.  This is a much longer and broader conversation, but for now be sure to read this:

 

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