Percolate helps Brands become Content Producers 0

I’m excited about our newest investment in Percolate. and working with the co-founders Noah Brier and James Gross.

Brands already understand they need to be on the social platforms where their customers are.  They’re spending dollars and building a presence there, and moving beyond the initial “How many fans and likes do I have?” and moving towards more meaningful engagement.  A big part of that is “what should I say?” and that’s not as easy as it sounds.   Brands are really good at certain types of content creation – long range planning and big ad campaigns and the like, and these things can be called “Stock” content.   Percolate helps them with the other kind of content, the day to day “Flow” required in social media, and helps them with a combination of technology and insight.   Percolate knows how to talk to Brands and helps them find their voice on social media.

Ad Age did a story here.

They’ve got some GREAT  blue-chip clients already.

Here’s an article that can tell you even more…