I’ve had the pleasure of working with LiveIntent and their CEO Matt Keiser since they started the company, and now they’ve released a product that’s a solution to a real problem in a huge market. They bring many of the ad tech innovations that have only been available on the web with display ads into email. That means things like global frequency capping, recognizing which device a user is on, and ads targeted and rendered real-time based on the location, time and day of when the email is opened. These are powerful tools for publishers and advertisers that haven’t been available in email before.
This Gigaom article tells the story nicely – keep an eye on LiveIntent.