What the book does is help companies and people really understand social media and what it means. He describes it as explaining Radio in 1925 or Amazon in 1995 – I'd say its more along the lines of Naked Conversations for 2011, which is a real compliment.
Gary talks about "how to care" and I love the sales stories about solving customer problems and how he applies massive hustle and the way he "feels the vibrations of the future" and shares them.
He talks a lot about "intent," and asks some great questions like "Does your company reflect the DNA of a passionate CEO or a concerned lawyer?"
Overall I'd rate it a "must read" and my only recommendation to Gary along the lines of his book is to stop with the auto-responses to his emails that basically say "watch this video, I'm too busy to respond to every email."
Related to this, I also read Enchantment by Guy Kawasaki, which is very much along the same lines but doesn't bring enough new material or insight. Can't recommend this one, except for folks who can't get enough Guy…